Feb. 15th, 2017

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Just met a colleague, who came up with a great idea about a new product. The idea is absolutely fabulous: it is a true technical innovation that makes a perfect business sense, and is an extremely elegant solution.

Now, how to implement it in a big organization? My colleague comes to a development group, and advocates for allocating resources to build the project. Everyone sees the idea is great, so the only question is: is there a market demand, let's get a pilot customer first. So he comes to a prospective customer and customer tells: it is great, is there a product available soon?

As it is just 2 parties, it is not a catch-22 deadlock, but a nice project start. Good luck, !

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